Archive for the ‘The Web’ Category

Who Cares About Twitter

Tuesday, June 8th, 2010

A lot of people still have question about how or why web sites like Twitter are valuable. Why would anyone care? I guess the simple answer is that people do care. They care about other people and about random things that is hard for anyone to predict. I may not care about cats but I may care about kittens, which is indeed a cat but not really. So is that it, twitter is important because people talk about things that we care about? No, that is not why. Twitter is important because it is a tool, a tool that we (anyone) can use to figure out what people are talking about, doing, interested in, etc.

With that in mind, lets take a look at some interesting Twitter integration.

I recently saw this awesome example of a twitter search and visualization. Its a literal representation of Clay Shirky’s book titled “Here Comes Everybody: The Power of Organizing Without Organizations”

The web site isparade.jp allows you to see what people are saying in a new context. A cartoon animated world where clusters of people march and display their tweet. So this is a new step of group awareness and the advancement for collective action.

Its not hard to see the value of these technologies once you see them working in front of you. It would be awesome if more companies had these tools. Well maybe we will not have to wait too long. Currently, most major web sites have released their APIs which allows people to use the data and functions that the web tools offer. It allows for companies an organizations to get creative in very unique ways. Lets look at the Grammys for instance. Would Lady Gaga be interested in what people think about her?
Maybe not, but her agent sure does. Not only her agent, but other fans care as well. And who cares about fans more than the agents? Organizations like the Grammys, so let them come up with a nice visualization tool to allow people to see what everyone else thinks about a specific artist. This is a group of people being aware of their collective thoughts, actions, intentions and even feelings. http://wereallfans.com is a venue that allows people to explore what other people think of a specific artist in real time.

As it can be seen from the example above, this information can be very confusing, but beautiful at the same time. So how do we make sense of all this information. The more information we have the more confusing things get. If you have tried to organize a group of people to do something, you may have already found out that each additional group member exponentially increases the complexity of the organization process. So what do you do when you are trying to get data from every single web site that has data available for you to digest? How do you make sense of Google Zeitgeist, Yahoo Buzz, Trend feeds, Twitter, Etc? Your traditional Pie chart or line graph is not enough. You will easily go from a nice little graph:

to something that looks like a barf from a computer:

The goal is not just to show data. It is to visualize data in a comprehensive way. To accomplish this task you come up with tools to sort data for you. Maybe tools like Zoe Fraade-Blanar’s “Current” tool which organizes data into digestible visuals.

You can also use other tools like Circos which looks,
like pac man on < insert drug name here .>

Going back to Twitter; Who really cares about twitter and its potential? People who want to know a little more about everything. The new question is: how are individuals going to be able to digest 4 years of information (twitter was launched in 2006) submitted by the masses?

Soon, we will all be walking data generators and we will have apps that give us summaries of what all our actions meant. This is not too far fetched if you look at projects like Nike Plus. And people have already started looking at ways to visualize life in general like Nicholas Felton who likes to map and visualize the data he collects in his every day life:

Oh, Baby.

Thursday, March 11th, 2010

There should be a law passed against the use of babies in an advertising context that aid to the deterioration of society, but that’s just an opinion. I have seen many ads that are just poor taste. Maybe a law is too far fetched but seriously, what are advertisers thinking!

The little miss coppertone ad (top) although it seems very sweet an innocent, it leads some groups in society to a pattern of “monkey see, monkey do.” This behavior gives way to beauty pageants which, sometimes, reinforce the idea that people should be valued primarily for their physical appearance. But how do you go from cute advertisements, to a suppressive behavior by people?

Who was to know that the cute Little Miss Coppertone ad could have potentially been a contributor to a person becoming Miss South Carolina in a contest like Miss Teen USA 2007.

Toddlers used in commercials also have mixed messages, put this ad of a baby holding a “safety razor” for instance.

Whatever the message Gillette is trying to convey; if a young child sees an ad with a baby playing with razor blades, looking like he’s having the time of his life. It is potentially harmful for those kids that do attempt to shave them selves, as a result of getting influenced by the imagery that the ad depicted.

These are examples of older advertising campaigns and although Gillette has moved on to better advertising, Coppertone has held on to their older imagery. The image of the little girl getting pulled on by the puppy is now an iconic image and the “monkey see, monkey do.” effect is proven by thousands of people replicating the iconic image.

Today the advertising world is full of baby imagery. Cute, innocent, defenseless babies. Babies that after birth are named after company names. Like GoldenPalaceDotCom Silverman whose parents got paid $15,000 to name the newborn the casino web site as a name. Where is society going with this?

It seems that advertisers and the corporations paying for the ads should have enough morals to realize that using babies as subjects is wrong. It may be insignificant in some cases but can be seriously damaging in others.

Lets take a current baby campaign like E*Trade’s talking baby. What is the point that E*Trade is trying to make? Is it that people should be capitalistic since birth? Or that we are all babies at heart? The reality of using babies in a campaign, is clearly just to get attention. Some may consider this use of this imagery exploitation of babies. Some may consider it a strategy.

Humans brains are wired to respond to the sight of a baby. It is almost impossible not to notice one if it is within our sight.

James Breeze from usableworld.com.au shows us research that support evidence that babies take priority in our attention. We are wired to be subconsciously influenced by the baby’s actions. Are the babies calling for help, are they afraid or interested by something? What is the baby doing? We don’t really think about these things when looking at an ad. Through video tracking of eye movement you can gather data showing what people are looking at.

The image below shows an ad of a baby looking at the viewer. As it can be seen, the majority of the time spent looking at the ad is scrutinizing the baby, while the content of the ad is barely acknowledged.

The next image is of a baby that is looking at the content of the advertisement. It is very clear that the subconscious effect is focalizing on the message and not just the baby. This effect of diverting the focus from the baby to the text is key for people who use babies as objects in advertising to get optimum results.

So why are companies like Sonic and McDonald’s used such imagery to advertise their brands? The logic is mind-boggling. Specially when the imagery depicted is reaching a creepy level.

Some ads use agitational imagery to get to an interesting point across but the fact that they are using disturbing imagery will have negative ripple effects that may not be identified until it is too late.

This is why some ads should be look at with a conscious mind and people should realize that some depictions are clearly out of line and could affect society in a negative way. When we start glamorizing the neglect of children, thats we know that advertising has gone too far.

These issues need to be looked at, specially since we have a new baby boom occurring right now. There is a record number of babies being born, and everyone is thinking about babies weather in a positive or negative way (Lets hope positive). If we don’t do anything about the regulation of imagery in advertising, we will definitely be seeing more side-effects due to the poor choices made by corporations. And the least that people should do, is to be aware of all these issues.

A Rant About Women by Clay Shirky?

Tuesday, January 19th, 2010

Wow

I guess I’m just trying to figure out why clay called me an “behave like arrogant self-aggrandizing jerk” All I wanted was a letter of recommendation. And then his next thought is clearly a con artist! Really! Me! And what does jail have to do with it? Is clay trying to gain a bad-ass persona, or does he just want to tell us that he likes to twist words to gain power?

With all jokes aside (me being a former student of clay’s and joking about he writing about my non existent recommendation) WTF! “women in general” what percentage is he talking about!? That’s kind of like saying that men in general don’t like to have sex, they just like orgasms! Talk about Polarization!

I truly disagree with Clay Shirky’s “A Rant About Women” maybe I owe my way of thinking to my mother, but Women should act as they do; like Women, like people! I think that penis and vagina is not an issue anymore. Its the culture and the all boys club way of thinking that’s the issue. In this world we need to form alliances with people to gain a bit more power, this is the general theory behind politics. The problem that women used to have and still do sometimes, is that there are many circumstance causing women to not pursue professional careers in specific fields (like engineering, programming and garbage collecting to name a few). Because of that, women that do get higher educations and choose to go into those careers with smaller female to male ratios, have a smaller chance of forming their own “all girls” club to gain power. But in this modern world is this really a good move? is having a little girls club or a little boys club a good thing? No. You cannot look at sex anymore unless you are crazy. I mean look at Richard Branson or Hilary Clinton for instance. Branson tends to get people together, regardless of sex, to work together for the better good (or profit) Good things happen when you get a mix of people engaging in dialogue. Hilary was close to getting the democratic the nomination in 2008 and that was not due to her “acting like a man”. The popularity she gained was due to her acting like her self and doing what she thought was best politically. We all know why Obama won, but Hilary is a good example when it comes to politics and power. I mean she went to Wellesley college! You don’t learn to “act like a man”, at an all girls school. You can argue that she would not have done it with out Bill’s help, so why did the Republican Party go with Palin?

The reason Shirky’s female students are not jerks (“women whose educations I am responsible for in particular, are often lousy at those kinds of behaviors, even when the situation calls for it.”) is most likely because he is of the opposite sex and people tend to be politically correct towards the opposite sex in environments like classrooms (well same sex and gender, age, etc. too, people in classrooms I like to think are well behaved). The possibility of a bad grade and offending a “good” professor are enough to keep anyone quiet, this is all an assumption though. Rivalries occur more frequently among people of the same sex because that gender gap is not present. The gender gap often represents either an obstacle or a lack of, depending on your point of view.

“asking women to behave more like men” is completely wrong. Women should behave like Women, gender has nothing with doing a job right (unless is like breast feeding or something?). If a female wants to be a football player, that’s awesome. If she wants to be a Ganitor that’s cool, but not really, but its cool! if she wants to be a chef or the president of the US that’s fine, we need more like that. If they mess up, big deal everyone messes up. Raising your hand to get attention and “risk public failure” has more to do with character and patience than knowledge and sex. As a matter of fact there is something more powerful than raising your hand, and that is talking with an assertive tone to address an answer or response. This happens very often now a days, and its good. You can definitely distinguish alpha males and females.

Bottom line is that there is more than one way to skin a cat, and “forceful and self-confident without being arrogant or jerky” is not the only way to gain power. Its more often that those who don’t need to yell that have the most power. As for “women wait for someone else to recommend them.” Apparently Clay never heard of Women like Cornelia Sullfrank or Rachel Carson two of my row models.

I get that Clay is trying to encourage a conversation (in his mind) that will get women inspired to go on. But indications that you may be a perpetrator of the sexist ideology is not the right way. Maybe Clay did not realize that this point would have as easily been made, with a bit more “Umph” and a less degrading tone by other means. Rants always polarize people. So if the goal was to toss wood in the fire, then we will not go cold any time soon.

My wish is that people (Men/ Women) would deal with other people with grace and stern conduct if any lines are crossed. You will never beat fire with fire (Well maybe in a Savannah with steady winds, but thats not the point) you will beat the fire with water or dirt and there lies the answer. An eye for an eye is part of an “all male” ideology. I’m glad that this era is gone because there just something not fully comforting about that thought.

The Price of Innovation and Sharing.

Friday, December 11th, 2009


Youtube Doubler

For a long time the business model of a lot of companies and individuals has been to come up with a great idea, then keep it to your self. This act of proprietary ownership of an idea is deprecated and will only take you so far in this new age of open-source and sharing.

It would not be as intimidating to compete against one group of individuals, but how about a whole town, maybe a city? Well the open-source movement is bigger. It is global.

So what should companies focus their attention on and where should they invest? The answer is, invest in people, invest in tools.

Lets take Youtube for example. They quickly became the worlds fastest growing entertainment(if you want to call it that) and broadcasting social venue and continue growing because they gave people the ability to play with their product for free! Now that they are the front runner, they are not about to let innovation slip in between their fingers. They are giving everyone more of what they want; entertainment and tools to make new things. It is a symbiotic relationship.

Since Youtube has allowed people to play with Youtube’s content. Artists and technologists have made innovation of their own. Examples of this includes inbflat.net which is a webpage where you can play a bunch of Youtube videos simultaneously.

The funny thing about this is that one of my friends had the idea to make this, not in the same manner but very close. I told him at the time that I was sure a hundred other people thought about the same thing and maybe a couple have already built it. And then I saw the proof that I was right. http://youtubedoubler.com/ is around 90% similar to my friends idea, there are a couple of things missing but it there, published, functioning, doing its thing.

This phenomenon is good for Youtube. Its free marketing and advertising for them. So what can they do to get bigger and more profitable? Keep people watching, using experimenting. But that is not all, they also need to change, stay ahead of the curve by making new additions to their offerings.

Youtube Direct will have a major impact on society and the Surveillance/Sousveillance trends.

Now Youtube is also working on the 3D technology which will be a huge market one the polarized LED monitors hit the market. You will be able to see 3d content by browsing the web! The technology is here and about to hit the market.

If you don’t have the 3D Monitors yet, you can use old school 3D red/blue glasses or the good old, cross eyed method to view stereoscopic images!


Blue/Red 3D Video.


Stereoscopic Video.

To find these experimental videos on youtube all you need to do is search for the tag
“yt3d:enable=true”
of these tags:
“yt3d:aspect=3:4″
“yt3d:swap=true”

here are other sample videos:

The Age Of Meta Is Here.

Sunday, November 15th, 2009

Now that Google’s Side wiki and ShiftSpace Beta have been released, the web is soon to be fresh with data form everyone.

Just imagine browsing the web and all your friends and strangers, left notes, links and additional information on the web pages you visit. Well imagine no more, just download these Firefox plug ins and you will be able to do these things and more. This is one step towards the semantic web, but there is definitely a lot of work to be done, like figuring out how to connect a T3 connection directly to a persons brain.

Companies Stepping Up Their Flash!

Saturday, August 29th, 2009

I saw this web site while browsing around:

Where have I been, that I did not notice the dramatic growth in the Flash world!? oh yeah, grad school making robots, pianos and trees that generate electricity. Anyway, tiny companies all over the world are stepping up to the plate and making all these cool web sites. It reminds me of the late 90’s when everyone was making crazy HTML web sites! Like this web site: click on the “ENTER” word on every page.

The new generation of nerds like this company in japan
are looking to find the new cool frameworks and engines to create the new generic flash site. Its almost a trend. I guess that is what it takes to stay competitive in this new digital era. Thats the most effective way a small little studios can keep up with the Uber agencies of the world.

So anyway here are some samples of popular 3D flash engines that will help you be like the rest:


this web site used the Sandy 3d engine

there are other engines like sophie 3d and Away 3d just to name some.

this are some engines side to side, performance is best seen this way:
http://seeing-is-believing.blogspot.com/2008/08/flash-3d-engines-clipping-benchmark.html

So there you go, and if you plan to make an other 3D site, please keep in mind that people get sick to a point of puking when navigating through these site. Hmmm, actually now that I think about it, that should be the goal of a web site; see how many people a web site can trigger people to barf their lunch away!

Photoshop Tools

Saturday, August 29th, 2009

oscar

Want to be a photoshop master? You too can learn how to make cool graphics and manipulate images to your ideal composition. Here are some web sites that show your how to use photoshop like the pros!

http://bestphotoshoptutorials.net/

http://photoshoptutorials.ws/

Badger: You got to play it!

Tuesday, May 5th, 2009

Badger is a game based on social status and identity. Its sort of like the digital version of boy scout, but a lot more diverse. If you think you deserve a badge, summit proof and let the community vote on it. Collect enough badges and earn special privileges.

We will hopefully have the site fixed by next week, please excuse the mess =)

find out more at the ITP web site and don’t forget to check out
The ITP Spring Show 2009!
Sunday, May 10, 2-6pm & Monday, May 11, 5-9 pm

Vimeo, Are You F’ing Kidding Me!!!

Monday, April 6th, 2009

I uploaded a video to vimeo 8 hours ago, and for the past 7 hours I’ve been waiting “1 minute” for the video to finish processing! What the heck is going on over there vimeo!?
are you serious!

I even got an email telling me that the video was ready.

And I check back to see if the minute has passed an hour later and guess what!!!!!!
It is not. The minute is now “25 minutes” not 1, 25! vimeo, you lie!
lier, lier, pants on fire.

Yet Another Social Network and Other Cool Stuff

Saturday, March 14th, 2009

Why are social networks so addicting?
maybe its because being in the loop is cool? or maybe its just a need to know what I am missing out on.

Whatever it is, I am a new member of 4^2 or Four Square by Dennis @dens and Naveen @naveen. Its a social network using your cellphone, its the next generation of dodgeball pretty much.

in other news, I saw the link below from @mecredis tweeter feed. Its a cool new tiny url maker called tinyarro.ws =)
✩.ws/觗

that’s it for now, back to work!